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Hitting the high notes in music and investments

She runs a music school, sells antique music instruments and invests in equities, bullion, real estate and cryptocurrency.

Music has always been entrepreneur Rita Yeo’s first love, from playing the piano as a child to heading the soprano section in the choir at university, so it is no surprise that it has allowed her to hit the high notes in business as well.

Ms Yeo, 48, is founding director of Stradivari Strings, a specialist shop which deals in handcrafted violins, violas, cellos and bows sourced from all over the world.

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Interview with Rita Yeo, Founder of Stradivari Strings

With more than 25 years of business experience, Rita is a strategic and hands-on entrepreneur. The spectrum of her experience ranges from strategy, negotiation, marketing, merchandising, retail, to operations.

She has a thirst for learning and is always on the look-out for uncharted, niche business opportunities. She also has an innate ability to adapt and reinvent businesses creatively to capture market share.

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93.8 Now interview

93.8 Now interview: A brief introduction of Stradivari Strings

In this interview on “93.8 Now”, we talked about learning music as an adult. Is this possible? Why do adults want to learn a music instrument? Here, I give a brief introduction of Stradivari Strings. Who we are, and what we do.

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Hitting the high notes in music and investments

She runs a music school, sells antique music instruments and invests in equities, bullion, real estate and cryptocurrency.

Music has always been entrepreneur Rita Yeo’s first love, from playing the piano as a child to heading the soprano section in the choir at university, so it is no surprise that it has allowed her to hit the high notes in business as well.

Read the full story